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Schema markup is the code you add to your web pages to tell search engines what your content is about. This can increase organic traffic and improve conversions.
Use the Schema.org document structure to create JSON-LD markup with all required parameters and more. Click the Google icon to test your score using Data Analysis and/or Rich Results Analysis.
This is what schema markup looks like:
When done correctly, schema markup creates a link that helps search engines increase click-through rates (CTR) and conversion rates.